Business guidance proves profitable

So how does the above story relate to guidance from higher intelligence for business and marketing? Good question.

No matter how much you know about a subject, no matter how good you are at something, it don't mean a thing until somebody wants it. You don't make any money at it, and it doesn't help anybody, until you market it.

This is true of anybody applying for a job: You've got to sell yourself: You've got to convince the foreman that you are strong enough to lift the load, that you can type fast enough to get all the letters done on time, that you can dance well enough, manage well enough, learn well enough to do the job they want done.

I retired from my first business back in 1980 for two reasons. First, I was burned out from doing all that physical training.

Second, I'd learned that people wanted to learn what I had to teach and would buy books if I wrote them.

Writing books seemed a better route to follow.

So let me tell you how my High Self helped me write my first best selling book.

I'd been training the military” minded martial artist since 1975 when I first met ex-Special Forces soldier and soon-to-be mercenary, Michael D. Echanis.

Mike came into my studio because he just liked to "whomp” on people that had the courage to "whomp” him back. In the process of "whomping” on each other we became good friends because of the respect we had for one another.

He went on to become the UDT-Seal trainer at Ft. Bragg, and, later on, Martial Arts editor for Soldier of Fortune magazine.

One day, before he was famous, he came to me for some advice and constructive criticism on a book he was doing on martial arts for Ohara Publications.

I asked him how much money he'd make off the book and he replied, "Almost nothing”.

It seems that he'd get five percent of the net profit, which would only amount to $350-$600 a year in royalties.

I then asked Mike why he'd written the book for them for peanuts. That was a lot of hard work for nothing.

He had a simple answer. He wanted to become famous and with those books on the market his credentials of expertise were automatically upgraded, which was a necessary ingredient for where he wanted to go in his field.

So Mike became famous.

He became the martial arts editor for Soldier of Fortune magazine.

He also became the United States' most publicized mercenary for a short period of time. That is not good if you are a mercenary. If you are a soldier-for-hire its best to keep a low profile. Otherwise you become a target for other soldiers-for-hire that are out trying to increase their reputation. The concept is sort of like, who's the fastest gun on the block?” And if they can't get you from the front, they'll bushwhack you and tell everyone else it was a fair fight.

Mike died under mysterious circumstances while working for ex-president Somoza in Nicaragua. I only wish he'd taken a Silva course before he'd gone down there. If he had, he might still be around because your Higher Intelligence always works for "The best for all concerned.” Dying a violent death is not normally a part of its plan for your growth.

But Mike did have a good plan. I really liked that part about, "Write a book and get famous.”

So I went to level and asked higher intelligence for a topic that I could write on that would really help martial artists, and would also help me to evolve positively in the process. In other works, for the best of all concerned.”

Two days later I'm in the BookShop, a great book store in Boise, Idaho. While going through their martial arts section I ran across this tiny twenty-three page pamphlet titled, Principles of Personal Handgun Defense by Jeff Cooper.

I picked it up, looked at it, then put it back on the rack and walked away. But I kept having this strange impulse to buy it. It didn't buy it then. I let my conscious mind, the logical asshole” part of my mind, talk me out of it. I walked out of the BookShop and walked up the street to my car. The closer I got to the car, the stronger became the impulse to go back and get that pamphlet.

I didn't know then that higher intelligence guides us by arranging coincidences in our lives, but I had learned to trust my intuition so I grudgingly went back and got it, even though I was calling myself, "stupid” all the way back inside.

Principles was a small report on mental training principles for cops, Special Forces and mercenaries, or anyone else that might be facing someone down the barrel of a gun.

I just sat there reading that book, wondering why I'd ever paid the $5 bucks for 23 measly pages. I read the pamphlet, then I re-read it again and again. Finally the light flashed on in my head. What higher intelligence was trying to tell me finally broke through.

Wow! I realized that no one else in the whole wide world had ever done a martial arts book on that subject of mental training.

And that's how my first book, Mental Training of a Warrior came about. I took Jeff Cooper's concept and expanded upon it for martial arts athletes.

I also wanted to make decent money off the book, and gain positive recognition from those who really counted. So once again I went to level and asked for guidance.

I was told to send a copy of the manuscript to Grand Master Ed Parker for my thesis requirements for 5th degree black belt. So I did so. He loved it and wrote the preface to that book for me. He also promoted me to 5th degree black belt. This was back in 1978, when a 5th Degree Black Belt was a rare and prized commodity.

I didn't get an answer at that time about the "making decent money” part.

But the next day I'm getting some karate brochures printed up at the local print shop and I just happen to mention my manuscript to the printer. He told me the following. "Publish the book yourself, and I'll print it.”

That sounded good to me so we talked numbers. He wanted $7 per book and a minimum of 1,000 copies printed before he'd do the job, or a total of $7,000 up front. There was no way I wanted to pay that much money. It didn't seem right to me. I backed off quickly.

So I went to level again. The answer that came this time was, "Talk to other printers.” The next day I called around until I found a printer that had an answer that just felt right to me. I'd called this printer up on Orchard Street and had asked him if he printed books. His reply, "Nope, but I know who does and this company is real reasonable.”

I ended up getting my first book printed for $1.52 per copy and in the first six months I made over $26,000. That book, Mental Training of a Warrior, is still in print today and is still one of our best sellers.

That was the start of my second business, which I named Warrior Publications. Two years later I sold my first karate studio and retired for the first time. It was 1980. In the next three years I wrote three more books, and all of them were written without the conscious guidance of Higher Intelligence. They were not best sellers either. I was still learning.

Finally finding the perfect niche

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