Subjective Communication

Stress free telemarketing

by Katherine L. Watson

Owner, Avlis Publishing, LLC

The Silva techniques have been a big help to me in my career. They helped me become a "superstar" in the very stressful job of telemarketing.

When I got my first job, shortly after finishing high school, some people wondered if I even had a chance of succeeding. But I was lucky, because that job was with Silva International.

The first thing they told me to do was to file some invoices. "What's an invoice?" I asked. That kind of shook them up, because I was supposed to be handling the accounts for instructors throughout the United States.

One of the benefits of working for Silva International is that you can take the course for free. I took advantage of that and signed up for the next course they offered. Ed Ber nd Jr . was my instructor.

Ed was one of the people who thought they had made a big mistake in hiring me when I asked, "What's an invoice?" But he didn't tell me at the time that he had felt that way. He just pitched in and helped me learn how to use the techniques. During the twelve years I've known Ed, I have noticed that he is always willing to help anybody, even if he thinks that they are a "hopeless case."

At the time I took the course, Ed was working on the Sales Power book with Mr. Silva and our sales trainer Dennis Higgins, learning how top sales professionals were using the Silva techniques to make big money selling. That turned out to be a very lucky coincidence for me.

I quickly started using the Silva techniques to help me learn what I needed to know on the job: How to make invoices, how to keep records of transactions, how to read and understand the accounts receivables, and all the other things I had to do. I used the Three Fingers Technique to help me learn and remember what I had to know. I also used it to preprogram myself to use the Three Fingers Technique to relax and not get worried or upset.

Ed helped me discover that I have the ability to sell. He taught me what he was learning about applying the Silva techniques to sales. This enabled me to build up quite a reputation for my ability to sell to Silva instructors and students.

Trying out my new skills

Silva training better than sales training

Outstanding examples

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